{"id":7245,"date":"2019-09-19T03:00:00","date_gmt":"2019-09-19T10:00:00","guid":{"rendered":"https:\/\/www.pinnaclehrs.com\/3-reasons-why-your-company-needs-online-reviews\/"},"modified":"2019-09-19T04:39:37","modified_gmt":"2019-09-19T11:39:37","slug":"3-reasons-why-your-company-needs-online-reviews","status":"publish","type":"post","link":"https:\/\/www.pinnaclehrs.com\/3-reasons-why-your-company-needs-online-reviews\/","title":{"rendered":"3 Reasons Why Your Company Needs Online Reviews"},"content":{"rendered":"

In th<\/span>e <\/span>age of social media and <\/span>free <\/span>access<\/span> to<\/span> information, consumers have more power over their buying decisions than ever before. Not only do they have a vast <\/span>number<\/span> of similar products to choose from, but they have the ability to gauge the experiences of past customers, research specific products<\/span>,<\/span> and compare everything they find with competitors. Often reviews are the first interaction someone has with a company<\/span>—<\/span>even before they check the website. <\/span> <\/span><\/p>\n

People tend to<\/span> trust each other more than they trust the business<\/span> they are researching.<\/span> <\/span>Imagine you <\/span>went <\/span>to <\/span>research a company before purchasing from it and<\/span> you <\/span>found that Google Reviews awarded <\/span>the company<\/span> <\/span>a <\/span>two-star<\/span> average<\/span>. Would you still decide to buy from that company? Probably not. <\/span> <\/span> <\/span><\/p>\n

1. The legitimacy factor <\/h3>\n

Most people<\/span><\/a> trust online reviews<\/span> the as much as they would personal recommendations. Taking this, and the fact that the <\/span>majority of people<\/span><\/a> check online reviews, into account, you’d be crazy not <\/span>to see the value <\/span>in <\/span>getting<\/span> <\/span>online reviews<\/span> for your own company<\/span>. <\/span> <\/span> <\/span><\/p>\n

People want reassurance that the product they are about to buy is<\/span>,<\/span> in fact, worth their money. If your company doesn’t have any online reviews, you lose legitimacy in the face of competitors who do. <\/span>The lack of reviews makes<\/span> your company seem small and unreliable because no one has backed you up or taken the time to say anything about you. By garnering reviews, you gain social credibility and perceived legitimacy and <\/span>increase<\/span> the <\/span>likelihood by <\/span>68%<\/span><\/a> <\/span>that customers will <\/span>buy<\/span> <\/span>from<\/span> you<\/span>.<\/span> <\/span><\/p>\n

2. Boost your SEO: More mentions, more traffic, better visibility  <\/h3>\n

Google favors sites with more mentions and links. When a customer reviews a company, <\/span>G<\/span>oogle picks that up as a legitimate transaction, recognizes that your business is<\/span>, <\/span>in fact real<\/span>,<\/span> and boosts your visibility. <\/span> <\/span><\/p>\n

Reviews also widen the amount of material Google has to read and associate with your business. This means that the more you get reviewed, the more Google will be able to associate new keywords and content with your business<\/span>,<\/span> which increases the likeliness that your company will appear in related searches. <\/span> <\/span><\/p>\n

The bottom line here is that the more you get mentioned on the internet and the more your company interacts, the more likely you are to show up in a search and the more <\/span>visibility<\/span> you have. <\/span> <\/span><\/p>\n

3. Opportunities for growth <\/h3>\n

Tracking the way people are talking about your company online is a great tool for other things as well. By keeping up to date on your company’s reviews, you can: <\/span> <\/span><\/p>\n