{"id":7388,"date":"2019-10-24T03:00:00","date_gmt":"2019-10-24T10:00:00","guid":{"rendered":"https:\/\/www.pinnaclehrs.com\/if-your-company-isnt-using-video-its-time-to-hit-record\/"},"modified":"2019-10-24T03:40:56","modified_gmt":"2019-10-24T10:40:56","slug":"if-your-company-isnt-using-video-its-time-to-hit-record","status":"publish","type":"post","link":"https:\/\/www.pinnaclehrs.com\/if-your-company-isnt-using-video-its-time-to-hit-record\/","title":{"rendered":"If Your Company isn\u2019t Using Video, it\u2019s Time to Hit Record"},"content":{"rendered":"

There’s no doubt, communication and marketing have been constantly changing and evolving since the creation of the internet, and it can be hard to keep up. But one thing is for certain, the popularity of video content is on the rise and it isn’t going to slow down<\/a>. <\/p>\n

To be clear: video content is more than just a trend. It’s becoming foundational to the way brands and people communicate online. Every minute, over 500 hours of video content<\/a> is being uploaded to YouTube. Every minute! That’s a staggering 720,000 hours every day<\/em>, just on YouTube.<\/p>\n

There isn’t any getting around it: video content is here to stay. If your company hasn’t already embraced video as a key communication tool, it’s time to get onboard.<\/p>\n

It’s what people want<\/h3>\n

Any good marketing strategy is based around giving people what they want. It’s just common sense. Video is a lot more popular than any other form of online content. You are much more likely to grab attention and engage visitors with video content than you are with text. 80% of people<\/a> visiting a site are going to watch a video over reading the text on your page.<\/p>\n

It’s the same with social media. Your posts are much more likely to get liked and shared if they have video content. People just find it more engaging to watch video. Period.<\/p>\n

Get remembered<\/h3>\n

Viewers are also more likely to remember visual content. People are able to remember 65% of visual content<\/a> they are exposed to days after seeing it. Talk about a good brand recognition strategy! The more people remember and recognize you, the more likely they are to trust your brand, which helps build authority and attract the type of employees you want within your community.<\/p>\n

This is what good marketing is all about. Creating a brand that people recognize, trust, and want to engage with.<\/p>\n

But using video marketing isn’t just about making content people will like and remember, it’s about growing your business and producing results. Any successful marketing strategy should have the goal of educating, engaging, and selling<\/em>. And what form of content do you think is successful at driving sales? You guessed it.<\/p>\n

Drive engagement with your product<\/h3>\n

You’ve probably heard that people want to watch a video before buying a product or filling out a form. It’s true! Using video to encourage people to engage with your content offer or product greatly increases their final decision.<\/p>\n

Here’s what the statistics say:<\/p>\n