Three Books to Help You Jumpstart Your Brand

Creating a relevant, strong, and trusted brand is one of the most fundamental aspects of developing a successful company. Many entrepreneurs find that it’s one of the hardest things to accomplish. Not because it’s unattainable, but because it takes long-term planning, strategy, and self-education, all of which require quite a lot of time. (Oh, and the belief that it’s worth the time.)

One of the reasons creating a successful brand is so difficult is that it’s confusing. Messaging, platforms, brand development—it’s all been rapidly changing for the better part of the last two decades. Keeping up is hard work! But if you put aside the technology and the data and all the fancy new platforms, there are some strategies any business can tap into that are evergreen and will last the lifetime of your business.

Aside from hiring a marketing company to help you, there are an overwhelming amount of resources out there for business leaders to tap into to help them grow and develop their brand. To help, we’ve narrowed it down to three books that will help you cover all the most important bases.

The Truth About Creating Brands People Love

Authors: Brian D. Till and Donna Heckler

This book is excellent for busy leaders who don’t have more than a handful of minutes a day to spend reading. The book is broken up into 51 short chapters, each teaching one specific lesson about marketing. Take your highlighter and go chapter by chapter, allowing each truth to sink in throughout your day. From positioning to strategy, Till and Heckler do a stellar job breaking down common marketing misconceptions and righting the common marketing ‘wrongs’ companies make every day. This book will help you avoid common mistakes and enable you to develop a better understanding of what marketing is and isn’t.

Start With Why

Author: Simon Sinek

Since his famous TED Talk, Sinek has been a household name among business leaders for the last decade—and for good reason. Start with Why breaks down one of the most fundamentally impactful messaging strategies out there. Detailing the same method that skyrocketed Apple into one of the leading brands of the 21st century and enabled Martin Luther King Jr. to move an entire generation, every entrepreneur should read this book—not just people interested in marketing their business. It will help you frame your brand and your vision and enable you to authentically connect with your audience in a lasting and impactful way.

Building A Story Brand

Author: Donald Miller

This bestseller offers a handy toolset designed to help you position your brand in a way that connects with the dreams and goals of your audience. In today’s world, the customer has never been more important, and many brands struggle to understand how to position themselves to their audience. This book takes you chapter-by-chapter, step-by-step, through a series of exercises to help you clarify your message into something your customers will want to listen to. It may even help you better understand your organization. When developing your website, your marketing materials—even your sales pitches, this book turns the traditional advertising storyline on its head in a refreshingly clear and effective way.

Take matters into your own hands 

Don’t let the feeling of overwhelm stop you from attacking the problem of your brand. And don’t let fear of the unknown stop you from learning something new. You don’t have to spend thousands of dollars on a marketing organization to develop a successful brand. In fact, doing the learning yourself will help you develop a greater understanding of your brand, empowering you to take it farther than any external organization has the power to do. The information is at your fingertips; all you have to do is open the book.

 

Content provided by Q4iNetwork and partners

Photo by sergeybogachuk

Soft Skills to Cultivate for 2021 and Beyond

This year has put organizations, communities, governments, and individuals to the test. We’ve been pushed out of our comfort zones and forced to adapt to uncomfortable changes. Most of us have learned a lot, and many have begun to find their footing in the new normal. As we look ahead to next year and prepare to deal with similar challenges, it’s necessary to take stock of what we’re doing well and what we need to improve.

While many of us needed to cultivate new hard skills this year (like learning how to use Zoom to meet the immediate survival needs of the moment), there are other, softer skills that may help us thrive in the long-term.

Developing a systematic approach

If you’re a fast-paced individual who skims through emails and replies on the go, now would be a good time to check yourself. With emailing and messaging being a primary form of communication, your coworkers need you to slow down long enough to read the whole email and respond to each question. If you find yourself rushing through written documents, emails, and comments, it’s time to change up that behavior.

On that same note, make sure you’re intentional about how you reach out to your colleagues:

  • Are you the type to swing by someone’s desk and ask people small questions more than once a day? Stop and think before you send an email or a message.
  • Do you need to ask them right now? Do you think you might have follow-up questions? Consolidate your communication and be as thorough as you can the first time around.

That way, you’re not interrupting your coworkers more often than needed, and you’re allowing them to be as efficient as possible in their response.

Proactive learning

On that same note, being helpless when it comes to answering your own questions isn’t a good strategy. We need to become more self-sufficient and teach ourselves how to do things effectively. If you’re an “I don’t learn that way” type of person, you’re not doing yourself any favors. Just because you’ve done something one way for years doesn’t mean you can’t learn a new approach. And that is what this changing world demands of us.

Don’t know how to use that program? Look up classes online. Ask Google. Watch how-to YouTube videos.

There is a world of information at your fingertips; “not knowing how to do something” isn’t a viable excuse anymore. To stay ahead of the game and function effectively in your role, it’s time to stop being stubborn and get yourself in a learner’s mindset. New solutions, new programs, new approaches all take effort to learn.

So be prepared to make an effort and choose to do it before you absolutely must.

Time management

Working from home can soften your routines and blur the lines between work life and home life. This can make it difficult to set boundaries around your time, take breaks, or even stay on task. Most people haven’t had practice working from home since they were in school and had homework.

Even if you’re not struggling to get work done, your coworkers might be juggling children at home or other challenges that make it difficult for them to manage their time. Make extra sure you’re getting things to people when they need them. Also, know how and where they rely on you. Be conscious and intentional about your approach to your time. Make adjustments and advocate for your (or your team’s) needs when necessary.

Strong written communication

With more communication taking place over email and channels like Slack, it’s incredibly important to write in an exact, concise, and grammatically correct way. Don’t make it difficult for people to understand your emails. Don’t leave them guessing what you mean.

Make an effort to learn etiquette for email, Slack, and other communication channels. It can be difficult to convey tone through writing, so be intentional.

Don’t send an email with a question in the subject line and six question marks in the body. At the very least, say hello and wish them a good day. Without some personal engagement, you risk upsetting someone, coming off as rude, or looking unprofessional. Everyone deserves this: your coworkers, your boss, your clients, your employees—everyone.

You wouldn’t scream at your coworkers, so leave out all caps words unless that’s what you want them to think. Writing is your new voice. Treat it with respect and consideration, or you’ll end up with bad results.

It’s on you 

In the end, it’s on us to figure out what works best. It’s on us to adapt and learn new tools. It’s on us to show up every day and give 100%. Sitting around in frustration about all the things you have to learn isn’t going to help you. Take responsibility for your success. Ask for help when you need it, and rely on yourself when you can. In times of change comes growth, it’s up to us to decide whether we grow or get left behind.

 

Photo by kristo74

Content provided by Q4iNetwork and partners