Category: Leadership + Management

Fast Doesn't Mean Better

Getting stuff done is great, right? Checking those little boxes feels productive and validating. You’re happy because you’re cooking through your To-Do list, and your boss will be really happy because surprise! You’re done already!

Except that you could be making more work for everybody on the team.

Don’t believe the myth

Many of us have been trained to think that it’s the volume and pace of our work that matters most. But in the frantic frenzy to finish first, we can miss many things along the way.

There once was an intern who was super competitive and fixated on completing her work as quickly as possible. Popping her head into someone’s office to say, “I’m done! Got anything else for me?” was her favorite thing to do. Impressing people with her speed and productivity was how she demonstrated her value.

The thing is, she was so busy flying through her task list that she was skimping on processes and details. More often than not, the jobs she considered done needed to be fixed or redone. But because she would also speed through those processes, she was often asked to fix things multiple times.

At this point, staff members would get frustrated and take their tasks back. Over time, it became apparent this was more efficient than continuing to:

  • Explain the assignments over and over
  • Issue warnings about the consequences of mistakes
  • Coach her on how to slow down and work more deliberately

Eventually, most people stopped giving her anything of substance because it was easier and less risky to just do those things themselves. Her focus on speed and multitasking kept her from gaining more advanced skills and experience.

Quality results take time

Our society places a huge value on working quickly, doing multiple things at once, and being constantly accessible. But all of these things can cause your work to suffer.

If your team operates at a frenetic pace all the time, you could be holding your business back. People will become frustrated, mistakes will increase, and accidents will be more likely to happen. More importantly, goals that could be achieved through thoughtful intention, detailed planning, and diligent follow-through will remain unmet. And that’s no good for anybody.

So how do we retrain our brains (and our teams!) to work more carefully, thoughtfully, and efficiently?

One thing at a time

While it’s somewhat popular to boast of being a great multitasker, it’s not as great as one might think. There are lots of articles and studies about the myth of multitasking:

  • Research has shown that multitasking takes as much as 40 percent more time than focusing on one task at a time — more for complex tasks.
  • One study revealed that people who were considered heavy multitaskers were actually worse at sorting out relevant information from irrelevant details.
  • Still not convinced? Try this little exercise.

Get in the habit of focusing on a single task. Schedule time on your calendar or even set a timer if you need to. Commit to working on one thing in that time period and one thing only.

Don’t start before you’re ready

Is your mind starting to work on an assignment even before the person explaining it to you is finished? This is your first mistake. Pay attention. Listen carefully. Make sure you fully understand the project, the process, and the purpose.

Don’t be afraid to ask questions before and during the process. Clarity is your friend. Taking five minutes to discuss details as you go can save you tons of time in the long run. Many speedy employees have had to go back and rework things they thought were “finished” because they either jumped in too fast or didn’t slow down long enough to get the facts.

Prioritize

Yes, you have a million things to do. So does everybody else. But working in a scattershot manner won’t help you get the right things done at the right time. For that, you need a plan.

Work with your team to determine which items are the most important and the most time-sensitive. Rank your daily or weekly tasks so that you know which ones to funnel your time, efforts, and energy into. Choose one thing that you will get done, no matter what. If you find yourself getting sidetracked or distracted, refocus on your priority item of the moment.

Reduce distractions

Even with the best intentions, we all get distracted. But some of us are better than others at letting those distractions in— or keeping them out. Are you constantly checking your phone, texts, and email? If so, you’re using up valuable time and brain space switching back and forth between your inputs and outputs.

Questions, phone calls, and emails take a huge toll on your focus.

  • According to one research study, it takes approximately 20 minutes to return to a task after an in-person interruption, 15 minutes for a phone call interruption, and 64 seconds after an email interruption.
  • The same study found that workers were dealing with email interruptions about every five minutes.
  • This means we are wasting one out of every six minutes per day— not counting phone calls and in-person questions!

Want to focus on a task? Put your phone on Do Not Disturb. Turn off your email alerts. Hide your Slack. The world won’t end if you’re offline for 15 or 20 minutes. And you’re much more likely to make real progress.

Take your time

If you’re having brain surgery, do you want it to go quickly or well? There’s a big difference here. If you care about the quality of your work, don’t skimp out on the time it takes to do it well.

 

Content provided by Q4iNetwork and partners

Photo by Dima Sobko

Diversity, Equity, and Inclusion: A Running Start

Diversity, Equity, and Inclusion (DEI) has been a major topic for business leaders and HR professionals over recent years. As our cultural landscape is changing and evolving, so are the expectations of employees. Many leaders find themselves overwhelmed by what feels like a whole new world of meanings, labels, boundaries, and expectations. Often, they don’t know where to begin—and they’re afraid to start.

Fear of the unknown, of ‘doing it wrong,’ of offending someone, of looking out of touch, and so much more has held leaders back from taking critical steps towards building a workplace engaged in driving DEI. If employers want to maintain positive relationships with their employees and communities at large, it’s essential they try.

To help you approach what feels like an insurmountable topic, we’ve broken it down into some foundational basics.

Where to begin

It’s important to understand how we engage with DEI. Diversity is passive, meaning it exists on its own, without effort. Within any office, you might have diversity of experience, background, thought, gender, ethnicity, and much more. Equity and Inclusion, however, require action and intentional effort. That’s where you come in. Building a workplace that treats everyone equitably and creates an inclusive experience for its employees takes effort, attention, accountability, and the willingness to learn.

How to approach it

You’re not alone if this feels overwhelming. When you’re looking into the world of DEI and starting from scratch, it can bring up a lot of doubt. But the trick isn’t to be perfect immediately. In fact, the goal isn’t to be perfect at all. Your goal should be to constantly be learning and improving—one small step at a time.

Start by acknowledging your doubt and using it as a path to learn. Not sure about something? Good. Research it. Don’t know if you’re using a term correctly? Great! Look it up. The trick to getting DEI ‘right’ is to always allow for questions, corrections, and changes. We are in a fast-changing environment, so think of DEI as an ever-evolving approach to help you maintain positive relationships with your community as it evolves.

Know the terms

A great place to start is understanding what different terms mean, along with how and when to use them. Especially if you’re a small business owner in a small town, it’s common to be a part of a homogenous community where there isn’t much variation between religions, ethnicity, and economic status. This makes it hard to paint an accurate picture of the endless diversity in the world at large. By starting with some basic terms, you can begin familiarizing yourself with different concepts and communities.

  • Heteronormative – refers to the notion that heterosexuality is the only normal and natural expression of sexuality.
  • Cisgender (cis) – refers to people whose gender identity is the same as the gender assigned to them at birth.
  • Transgender (trans) – refers to people whose gender identity is not the same as the gender assigned to them at birth. For instance, a trans woman is a woman whose assigned gender at birth was male but has transitioned to female as they identify themselves as a woman.
  • Non-binary – a person who identifies as non-binary is someone who neither identifies as entirely male or entirely female.
  • BIPOC – an acronym for Black, Indigenous, People of Color. It is used as an umbrella term for all people of color. When using this term, make sure you’re using it when referring to all people of color. If you intend to refer to one specific group, identify that group by name. For instance, if you are referring just to Black people, use the word, Black.
  • AAPI – an acronym for Asian American and Pacific Islanders. This is an important term to know right now as racism and violence against the AAPI community have sharply risen since the start of the pandemic.
  • LGBTQ+ – an umbrella term for anyone who is not a cis-gendered heterosexual. This term covers Lesbian, Gay, Bisexual, Transgender, Queer, and more.

The importance of representation

Part of developing an inclusive workplace is representing the different types
of people that come into contact with your organization. Doing something as simple as putting your pronouns (He/Him/His, She/Her/Hers, They/Them/Theirs) on your LinkedIn title, name tags, and email signatures sends a signal that you are welcoming to people of varying identities and communities.

Using imagery that depicts people of different backgrounds, bodies, ethnicities, ages, and religions in your marketing content and website helps people visualize themselves working with you and creates a picture of who it is you’re interested in engaging with.

Making sure your forms and surveys that ask for gender or ethnicity have options for everyone (even simply adding “other” as an option) is another active way to participate in inclusivity.

Taking the next step

As you start to build awareness around DEI within your organization, keep in mind that it takes consistent effort. Remember, diversity is inviting people to the table—inclusion, and equity is inviting them to speak.

Keep in mind that it’s never “wrong” to not know the answer. Give yourself the grace to learn and to falter. DEI should touch every aspect of your business, from talent management, to hiring, to marketing—it has its place wherever there are people. Together, we’ll keep learning, keep trying, and keep asking questions. We’ve got this.

 

 

Content provided by Q4iNetwork and partners

Photo by Andrey Orlov

Make It as Simple as PB&J

A few years ago, a comedian took a video of himself with his two children as he followed their written instructions to make a peanut butter and jelly sandwich. In the video, he follows his kids’ instructions exactly. As you might have guessed, it goes rather poorly.

Instruction: Put the peanut butter on the bread.

Dad: Puts the jar of peanut butter on the slice of bread.

Instruction: Take one piece of bread, spread it around with the butter knife.

Dad: Takes a plain piece of bread and spreads it around on the counter using a butter knife.

Instruction: Get some jelly, rub it on the other half of the bread.

Dad: Rubs the jar of jelly on the other slice of bread.

And so it goes. Complete chaos. While this video is hilarious, it speaks to a fairly common issue in the world of business. How often do we give or receive instructions that are lacking? If you’ve ever had to build a complicated piece of furniture from Ikea, you know the utter rage such things can incite. Despite the fact that Ikea does everything it can to make its instructions perfect—pictures and all.

It’s not that simple

How often do we leave gaps in our explanations, and send someone off with instructions made up of 50% assumptions that they think the same way we do or know the same things we do? It’s not surprising, really. Writing instructions—good instructions—is tedious. It’s boring. We already know what we’re asking for, leaving us inclined to leave out the obvious.

But not everyone has the same brain, the same frame of mind, or the same references. This means leaving out what’s obvious for you could be leaving out a key ingredient for the reader.

It’s all in the details

When you hire a new employee, change leadership, or implement a new piece of technology, how common is it for things to go awry? Think about how easy it is for roles to get mixed up or tasks to be incorrectly completed. This type of thing doesn’t just frustrate everyone—it wastes time and money. And the worst part is, it’s avoidable. If only you had prepared thorough instructions.

So next time you’re writing out instructions, follow these steps:

  1. Write down everything.
  2. Don’t skip anything.
  3. Walk yourself through the instructions after you’ve written them. Take them literally.
  4. Ask someone else to read through them and look for gaps.
  5. Treat it like you’re talking to an alien. Don’t assume they know what anything means.

This isn’t a flashy topic, but it’s an essential one. While you’ve been trained to do many things, you’ve probably never been trained to write instructions. We all just assume everyone knows how—but they don’t really. Because “common sense” is dependent on common experience—and those aren’t the same for everyone.

Next time you’re writing instructions, ask yourself: is it worth a short amount of tedium now to be as detailed as possible, or a more frustrated, repeated tedium later when you have to start over? The answer is obvious.

 

Content provided by Q4iNetwork and partners

Photo by Iurii Golub

What Marketing Stats Can Teach Us About Human Behavior

Whether you’re in HR, marketing, sales, the C-Suite, or customer service, you rely on people. You need them to listen, to purchase, to follow, to keep coming back to you. And while your audience might be different, people are generally the same.

As the world of marketing has boomed over the past decade, so has its reliance on data and its ability to derive knowledge from it. Some data is too specific, but some data speaks on a grander scale, tying into modern human behavior and sentiment that we can use to inform just about any part of business.

Stat: After a bad experience, 88% of visitors won’t return to a website.

We live in a world of abundance. Customers have seemingly endless choices when it comes to where they spend their money and time. If they don’t like their experience with you, they can return to Google and click the next link in their search.

What can this teach us? That you have to prioritize your customer’s experience—even if your product is the best on the market.

If you work in HR, this correlates to an employee’s onboarding or offboarding experience. If they have a bad one, their entire perception of the organization can be tainted. If you’re in sales, think about the experience your prospects have with you. Are you calling them once and then forgetting about them? Or are you only focusing on trying to sell them the product of the highest value despite whether it’s right for them?

Ultimately, your audience’s experience as they are introduced to you, your website, your product, or your organization, sets the tone for your entire relationship. If you’re not making your best effort to give them a quality experience, they won’t be inclined to stay for long.

Stat: Nearly 100% of first impressions of a website are based on aesthetics and design.

While we’ve all heard the saying “don’t judge a book by its cover,” these days, that’s how people decide whether you care about them. If you haven’t updated your sales presentation since 2015, no one will take you seriously because they won’t feel taken seriously. If your employee handbook is ten pages of technical language without text breaks, no one will take the time to read it. If you show up to your job interview in an old t-shirt and ripped jeans, they aren’t going to give you a chance.

The way you present your information, value proposition, business, or company values is just as important as the information you’re trying to convey.

Stat: Every dollar invested in user experience results in an ROI of up to $100.

Investing your time, energy, and money into the experience of your audience pays off. While this may be common sense, it’s still one of the most impactful concepts you can learn. If your business sells products online, have you taken the time to walk in your customers’ shoes? Do you know what it’s like to purchase something from your own site?

If you’re preparing for a sales meeting, do you research your lead? Do you know what their pain points are, what their values are, what their goals are? Have you role-played your presentation?

As an HR leader, have you reviewed your employee benefits usage? Do you know what their experience is during open enrollment? Have you tried to seek out ways to improve it?

The success of your venture rests upon the ease of engagement for your audience. The easier it is for them to say yes, make the purchase, and understand what you’re telling them, the more often you’re going to succeed.

The underlying truth

Ultimately, each of these statistics tells us one fundamental truth: it’s not about you—it’s about your audience. Suppose your first concern is impressing your audience with your experience or making sure they buy the most profitable product or hit all the boxes on your compliance checklist. In that case, you’re setting yourself up for building low-quality relationships that won’t last.

If, however, you’re concerned with what they see when they first meet you, if you’re careful about how they receive the information you’re communicating, and if you’re bent on making it as easy as humanly possible to engage with you, then you’re setting yourself up for success. It’s that simple.

 

 

Content provided by Q4iNetwork and partners

Photo by rawpixel

You Should Nurture Relationships with Past Employees

It’s a fact that losing good employees is a major pain point for business owners. Not only is it hard (and expensive) to replace a quality employee, but replacing institutional knowledge, relationships, and experience takes a lot of time. But this doesn’t mean employers should avoid thinking about or preparing for the eventual departure of an employee. In fact, employee alumni networks and strong networking communities comprised of ex-employees may make the next step of hiring much, much easier.

While onboarding programs are all the rage among HR professionals and business leaders, it’s sadly common for employees to leave a company in a very different manner. New employees are greeted with training, communication, and team engagement, but an employee leaving a company may be met with an exit interview, a pat on the back, or in some cases, outright hostility, resentment, scrambling and confusion on behalf of their managers.

But this doesn’t make sense for both the business and the departing employee. According to the Bureau of Labor Statistics, the average job retention rate in the United States consistently hovers at around four years. In fact, business professionals have been noted to advise against staying in a job for too long to avoid damaging your career. So why do exiting employees so often get ignored or treated poorly?

The short answer? A lack of foresight. Previous employees can have a dramatic impact on a business even after they leave. They may come back in the form of clients, business referrals, vendors, brand ambassadors, and boomerang employees. The fact of the matter is that employees are almost never going to stay with your company for their entire career, so it makes sense for organizations to prepare—well in advance—for their eventual departure and subsequent post-departure impact on the business.

But how do you nurture relationships with previous employees?

Corporate alumni programs

These programs are popular among corporate industries, including legal, consulting, and financial services. They are designed to create a network for former employees to stay connected with their old colleagues and organizations, providing a space for them to continue growing and nurturing their relationships long-term.

According to a report by Conenza Inc. in conjunction with Cornell University, there are four main motivations people have for joining alumni programs:

  • Mission-driven
  • Career-minded
  • Pragmatic
  • Social-focused

With that in mind, it seems like a major loss for organizations to miss out on staying connected with people driven by these traits. After all, they all point to growth-driven mindsets that positively impact both the alumni and the organization.

Offboarding strategies

If you’re a smaller business or simply not a fit for an alumni program, there’s plenty you can do to maintain mutually beneficial relationships with employees after they’ve left your organization. The basics of offboarding aren’t complicated—it’s simply a step-by-step process that allows for clear communication and preparation as an employee arranges to depart, ensuring the employee and the organization have everything they need before the final day. Here are some simple steps you can take to help the process along:

  • Begin preparing for their eventual departure long before you expect them to leave by creating an offboarding program that matches your organization’s values, mission, and culture. You want employees to have a cohesive experience throughout their entire lifecycle. This will help you manage expectations and maintain trust even as an employee begins the exit process.
  • Create an ongoing dialog around career development that starts the moment an employee enters your ranks. Make it clear that while you hope employees will stay forever, you understand most employees change jobs every handful of years and you’ve created opportunities and resources for them to develop within your organization and stay connected with you after they leave.

Offboarding programs will help leaders not to go into chaotic damage control by creating a clear process for each step of the departure. It allows organizations to say, “We’ve prepared for this and made it simple and easy, so we can all continue on without anxiety.” It allows the employee to leave in a measured, calm way, and the organization to be prepared to handle their leaving without confusion or missed steps that would end up frustrating both the organization and the departing employee.

A mutual investment

For both individuals and organizations alike, the relationships developed, both externally and internally, are the foundation of success. They drive investment, engagement, reputation, and networking power. It’s simply common sense to get the best value out of the most intimate of these relationships—with your employees themselves. Remember, how you treat your employees—both current and past—has a determining effect on your reputation within your industry. Handle these relationships with intentionality and care, and reap the benefits of a robust, engaged, and long-lasting network.

 

Content provided by Q4iNetwork and partners

Photo by mavoimage